Developing an effective training program is vital to the success of any organization. Building the competence and confidence of employees is not a simple task and it does not end with conducting one or two workshops or making available some e-learning courses. There are five major factors that one needs to keep in mind while …
Time and again, research has shown that increase in employee engagement has a direct and profound correlation on organizational performance in areas such as productivity, customer service and loyalty. Yet, a critical part of that engagement process—soft skills training—does not get as much attention as it should. While companies are happy to invest on enhancing …
When you think of direct selling, two images immediately come to mind: A lady selling Avon cosmetics or Tupperware and door-to-door salesmen who walk around with their wares.While direct sellers were the original marketers who understood the value of social currency, there have been many issues in selling products through social media networks. One should …
Over the years, consumer decision making process has transformed rapidly. With social media becoming more mainstream and being incorporated as an important element of today’s marketing mix. The question that is increasingly becoming a matter of board room discussion is, “Does social media really influence sales?”, “How to make consumers look at videos, blogs and …
As the power of digital platforms grows, CEOs are anxious to harness its influence in driving growth for their companies. That has prompted leading marketers to embrace a data-driven approach for their digital initiatives, helping to raise awareness about the brand and underscoring the importance of marketing automation in the process. About 91% of the …
Content Marketing isn’t just about creating great content. It is a systematic approach of creating content in various forms viz. blogs, e-books, guides, videos, pricing sheets, brochures etc., making your content search friendly and easily available where the consumer is looking for it, make them engage with this content and finally convert them as qualified …
Startups today are gaining momentum and are also getting a lot of attention for the novelty and zeal they bring. They are also creating enormous employment opportunities. We also see more individuals inclined towards joining a startup or incubating their own idea to start a company (“startup”). Let’s look at this short list of learning …
Digital disruption is a phenomenon where new digital technologies trigger changes at a pace and magnitude that affect the existing ways we operate. This new disruptive technology either replaces a dominant market leader or creates an entirely new one. The idea of Digital disruption was introduced by Clayton Christensen, a Harvard Business School professor, 20 …
It is the “Digital” age and we are all wired in. Today, smart phones, tablets, hundreds of online portals, thousands of user-friendly apps, social media, and online shopping are part of our everyday routine. Life would just not be the same if any of these elements go missing; “technologically handicapped” is what we will be …
I think a lot has been said about the millennial employee. With changing global business environment a lot of Millennials are taking on leadership positions across the world. Generational companies like Facebook, Pinterest and Airbnb (run by millennial leaders) have not only created new marketplaces, but are great examples of the modern innovative thinking. Millennials …